Sure it’s true, and this philosophical perception of mine was additional strengthened after watching Clear shampoos current advert that includes Fahad Mustafa and Mewish Hayat, after which I now maintain this to be a common reality.
My Ex and My Shampoo are a lot alike, Reflections on the Clear Marketing campaign from Advertising and marketing Perspective
The emotional curler coaster of this advert made me cry, why does a shampoo advert must be so merciless? I had at all times suspected my ex to be a liar, a deceitful individual at all times making lame excuses, at all times asking for issues which have been means overpriced, and typically injurious to well being. However since love is blind I performed alongside. Nicely to be truthful she didn’t belief me both, possibly as a result of I’m me and she or he knew me effectively.
In any case, her recreation reached one other stage once I began to lose my hair fairly actually, instantly all the pieces modified, and my shampoo which I had been utilizing for years began behaving similar to her, even worst. So I began a strategy of a renewed self-discovery, and adjusted my shampoo fairly drastically whereas sticking with my ex.
One thing then dawned on me which possibly I had at all times recognized, persons are similar to manufacturers, fantastically wrapped, claiming to be one of the best, in search of loyalty, pretending to be honest, shining in glitter, principally overpriced and nearly at all times mendacity. Being a marketer my ex now appears to be the proper personification of a dwelling however a deceitful model.
Coming again to the Clear advert and the dilemma confronted by each Fahad and Mewish, blaming your shampoo on your misplaced love, and your misplaced love for me dropping my hair, are pertinent factors, delivering an impactful message in an intense method. For me the top was not as comfortable as theirs 🙁 !!!
If we dissect the clear advert, it has an okay idea, the execution and manufacturing is superb, nevertheless, from expertise it may be mentioned, that when you’re launching a brand new product, with a powerful model declare, the communication technique has to comply with go well with which appears very weak on this case. Sturdy positioning can’t simply depend upon utilizing movie star endorsements, it’s a a lot deeper science, use of colours, background, music, and product packaging should replicate these modifications, all of that are missing on this marketing campaign.
There was a dearth of artistic promoting within the FMCG sector in Pakistan, integration with social media and related name to actions are key elements for fulfillment if present millennials are being focused. Whereas dropping your deceitful candy coronary heart may not be significantly injurious to well being, dandruff positively is a medical situation, clearly the advert misses out on mentioning its key product USP’s and really the way it would possibly take away dandruff perpetually by steady use, an apparent case of unclear product positioning. The advert visibly misses out right here and fails to speak how it’s superior to its rivals particularly Head and Shoulders, which additionally harps a similar tune by utilizing principally sports activities associated celebrities.
Personally I just like the advert, as a result of it’s telling a narrative, speaking of a relatable state of affairs, and promising a long run relationship primarily based on reality and no extra lies. So possibly it’s time to alter, however for me it’s too late, as a result of out of coronary heart break and sheer anger on my ex on advantageous morning I picked up a trimmer and shaved all my hair, the less the higher, useless to so say since then I’m trying to find that one real love, though in useless!!!!
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