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Suzuki Stops New Bookings for Wagon R


Pak Suzuki is without doubt one of the most worthwhile corporations in Pakistan and nearly each quarter, it leads the automobile business with the very best quantity of gross sales.

A comparatively current addition — Wagon R — grew to become an prompt hit following its arrival in Pakistan. The attraction of its trendy look and improved gas economic system in comparison with different automobiles available in the market helped its gross sales.

As its reputation elevated in Pakistan, Suzuki registered 141% enhance in its gross sales.


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Now, Pak Suzuki has halted new bookings for the Wagon R and the dealerships won’t take new orders quickly.

The orders made previous to the suspension shall be delivered and fulfilled however Pak Suzuki and its respective dealerships won’t make new bookings for the Wagon R.

The Cause?

Though Suzuki has registered spectacular Wagon R sale figures, the corporate is but to reveal the explanation behind this resolution which will certainly go away an hostile impact on its yearly gross sales.


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There have been numerous speculations following the announcement and listed below are some reasonable explanation why Suzuki made this resolution:

  • Pak Suzuki can’t meet the gross sales demand and wouldn’t have been in a position to produce sufficient items for newer bookings – the demand may be very excessive and Pak Suzuki has most likely obtained an enormous variety of orders this quarter.
  • Pak Suzuki has spent a substantial quantity within the advertising and marketing and manufacturing of the brand new Suzuki Cultus, particularly the automated variant which launched just lately, and desires to divert the shopper base to it so it may meet the optimum gross sales determine in order that it may, in the end, be a worthwhile product line.

Over and above, this appears extra like a strategic flip than a typical managerial error. Pak Suzuki has been silent concerning the purpose behind this suspension, we’ll replace this story as extra data turns into obtainable.



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